resume
Professional
Experience
Greenhouse Software
New York, NY
Developing multimedia and strategic persona-based cross-functional content strategy development initiatives to uphold the customer journey, resulting in a 10% increase in Seller confidence after I led the Marketing procurement and implementation of Seismic. In 2023, led the transfer of over 500 content resources to Seismic.
Spearheaded the development of an AI content hub, increasing page performance by 6x, centralizing related blog posts, videos, webinars, and other content assets.
Managing and mentoring a team of content creators focused on sales enablement and pipeline conversion, leading the Marketing team to focus on highlighting customer experience by producing 15 case studies in 8 months, as well as relevant feature decks, info-docs, blogs, one-pagers, product demos and more.
Led a team of full time multimedia content creators, freelancers and agencies, collaborating across Marketing, Product, People, Revenue and Customer Success teams to ensure strong brand message to business alignment.
Expanded the podcast program to feature more than 33 industry thought leaders and customers from companies such as Mercedes-Benz, L'Oréal and Kickstarter. Achieved #1 in US Career Podcasts and top 20 in US All Podcasts on Apple Podcasts.
Grew the webinar program featuring customer and partner speakers sharing real-world experiences, increasing registrations from 500 to 1,200-3,000 per session, with up to a 44% conversion rate.
Produced 30+ customer testimonials across videos, blogs and case studies. Managed and trained external agencies and a team of freelancers to uphold our brand guidelines for a consistent customer journey. Increased content production efficiencies by 20% using more effective automated tools and LLMs / genAI.
Led the creation and distribution of editorial and multimedia content such as case studies, ebooks, blogs, and product overviews, aligned with persona-based content strategies. Oversaw transfer of 400 blog and guidance articles during CMS upgrade to Craft.
Launched the early-stage thought leadership webinar program, increasing audience engagement and increasing demo requests by 28%.
Founded and managed an in-house podcast, repurposing content to expand reach across blogs and social media, featuring over 14 thought leaders from companies such as WebFlow and The Knot.
WeWork
New York, NY
Unified 12 content teams across 77 cities and 23 countries by identifying key content stakeholders and creating a consistent brand narrative, reducing duplicative content efforts.
Developed and executed content strategy to support the Global Sales team by creating high-value content, addressing key customer pain points and aligning with lead generation goals, resulting in a 15% increase in Seller confidence and a 70% increase in Seller content adoption.
Captured 20+ case studies and video testimonials from enterprise clients like Microsoft, GE, Puma and TripAdvisor. Led a team of in-house creatives, external freelancers and agencies to produce customer success stories with C-suite interviewees across multiple mediums, including blog and social channels.
Worked with Real Estate and Finance teams to identify relevant product messaging opportunities. Created internal enablement guides and a thought leadership blog series aimed at CFOs, CHROs and CEOs, reaching 200K views within the first year – ranking in WeWork’s top 5 most-visited blogs of all time.
Oracle
New York, NY
Created and executed evergreen editorial content strategies for integrated campaigns for more than 6 product verticals across 10 external channels. Trained and onboarded 25+ SME content writers.
Developed and executed SEO-driven content strategy for Oracle’s industry blog, increasing monthly unique visitors by 50% over three years and positioning the blog as a leading resource for industry insights.
Founded an in-house video studio, grew YouTube channel by 62% by directing internal video teams and external creative agencies to produce customer testimonials, web video segments and other multimedia content.
Editorial leadership for print and digital assets, including the annual Oracle Data Cloud Magazine, featured Cannes Lions and Advertising Week (NAMER and EMEA), where it engaged 1 in 3 C-suite executives.
PetAid Colorado
Denver, CO
Led multi-website UX and landing page redesign resulting in an 40% increase in organic unique visitors. Managed content hub, editorial, social media and brand messaging, increasing organic cross-channel social media engagement by 25% in one year.
Increased earned media by 35% by assigning and coaching experts for stories, responding to media inquiries, handling crisis communications, making live television appearances, and coordinating news segments.
Project managed over 14 annual outreach events, managed event team & budget for flagship annual outreach campaign by working with media stakeholders, NBC affiliates, and public event logistics teams.
Interviewed over 22 SMEs and clients for web video series, as well as hosted, recorded and distributed more than 12 webinars for better understanding of scientific and animal health subjects.
Education
University of Denver, Denver, CO USA
Master of Professional Studies: Public Relations and Marketing
Colorado State University, Fort Collins, CO USA
Bachelor of English: Writing
University of Leicester, Leicester, United Kingdom
Study abroad: English writing
Technology
Adobe Creative Suite (Premiere, Photoshop, InDesign), Slack, Asana, JIRA, Monday.com, Google Analytics, Google Workspace, Microsoft Office Suite, Trello, Canva, Figma, ChatGPT 4.0, Google Gemini, Pi, Llama, Constant Contact, MailChimp, Stensul, Airtable, Marketo, Salesforce, Hootsuite, HubSpot, Sprout Social, BrightEdge, Gong, Guru, Highspot, Seismic, Brandfolder, Bynder, Squarespace, Drupal, YM, WordPress, Compendium, Contently, Craft, Zoom, Google Meet, Microsoft Teams, Hopin, GoToWebinar, Big Marker, Zoom Events, Loom, Klue, and more.
Content
Blog posts, eBooks, whitepapers, case studies, product one-pagers, landing pages, email newsletters, infographics, data visualizations, slide decks and presentations, AI, quizzes, polls and surveys, social media posts, scripts, event panels, customer testimonial videos, product demo videos, webinars, vlogs, how-to and tutorial videos, podcasts, audio testimonials, and more.
Let’s connect!
2024
