portfolio
Work
Samples
Strategic creation of content to enable Sales and CSMs such as blogs, case studies, Sales one-pagers, internal and external decks, landing pages, and more.
Lead producer for the Greenhouse podcast, achieved #1 in US Career Podcasts, #2 in US Business Podcasts, #19 (of 2.5M) in US All Podcasts, featuring 14+ thought leaders from companies such as Mercedes-Benz, Kickstarter, WebFlow and The Knot.
Re-launched the Greenhouse webinar program, growing from an average of 300-500 registrants to an average of 1,200-3,000 registrants per showing, reaching a 44% conversion rate, and increasing webinar demo requests by 28%.
Video series production for events and products, speaker coaching for event panels, both in-person and virtual.
Video case study creation, repurposing interviews into long-form blogs. Captured 20+ case studies and video testimonials from enterprise clients like Microsoft, GE, Puma and TripAdvisor.
Unified 12 content teams across 77 cities and 23 countries by identifying key content stakeholders and creating a consistent brand narrative, reducing duplicative content efforts.
Owning content-first events such as The Science of Space to drive leads for our Sellers, and providing plenty of follow up materials such as this blog post.
Created internal enablement guides and a thought leadership blog series aimed at CFOs, CHROs and CEOs, reaching 200K views within the first year – ranking in WeWork’s top 5 most-visited blogs of all time.
Key writer and reviewer of the annual Oracle Data Cloud magazine, print media for Advertising Week NY, EU and APAC. The articles were then repurposed to the Oracle blog I managed.
Optimizing and unifying content across 10 external social media channels in three years, increased our site’s monthly unique visitors by 50%, and trained over 25 new internal and external writers.
Partnering with Product, Data Science and other cross-functional teams to develop content strategies that engage prospects and customers.
Founded an in-house video studio, grew the Oracle Data Cloud YouTube channel by 62% by directing internal video teams and external creative agencies to produce customer testimonials, web video segments and other multimedia content.
Check out more examples on my resume.
Let’s connect!
2024
